First, unpoliced thought – is the key to real creativity.
Ideas not based on precedent are the most valuable. Instinct and gut feel beat rationality in this model – “Ridiculous ideas beat rational ideas when it comes to creativity.”
Creativity is transferable. There is a fear of doing something new in case it undermines the successes we have had before in our careers. This stifles creativity, he says. We need instead to explore creative depth and keep on learning. And stop getting so hung up on what we are good at – “Fuck Malcolm Gladwell” (of the 10,000 hours argument).
Empathy is more important than prediction There are two important concepts here, he says: state and influence. “State is the context of any individual. Influence related to how we can affect people at that moment.”
We rely too much on prediction, he says. “Avoiding the beaten path and seeking unexplored terrain – this is how we make things which are worthy of people’s time.”